Digitizing the Food Supply Chain in Africa.

How we support Smallholder Farmers


Fresho Social Commerce

Powered by youth and women keen to participate in the digital economy, delivering fresh produce to their community.
Start earning

Bulk Buyers

We connect farmers direct to markets and reduce inefficiencies across the food supply chain and post-harvest losses
Place order

Crowd Funding

Unlocking capital for small holder farmers through crowd funding.
Learn more

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The team

OUR Team

Milka Owuor

Chief Executive Officer

Frederick Juma

Chief Agronomist
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Evance Kure

Community Engagement Officer

Astrid Knoblauch

Chief Investment Officer

Read more about our team here

Our Latest News

Ifarm Launches Fresho Social Commerce Platform

We have launched a social commerce platform to empower micro-entrepreneurs to participate in the growing digital food economy in Africa and deepen e-commerce penetration in underserved communities while enabling more direct route to market for producers. With a growing network of agents/resellers (mainly women and the youth) we are building a low cost distribution system that delivers fresh produce and essentials goods to underserved urban and peri-urban communities.