Ifarm360 is providing market access to smallholder farmers in Kenya through a very innovative merchants/reseller driven ecommerce platform (https://ifarm360.com/market). We have set up produce hubs in farming communities to aggregate the supply of fresh produce and ensure a steady flow of the produce from farm to market. Our partner merchants who primarily are micro-entrepreneurs aggregate the demand and place orders, which are fulfilled by Ifarm within 24-48 hours, thereby enabling an end-to-end market driven business model.

By providing farmers direct route to market, we eliminate layers of predatory brokers that often add little value to farmers and contribute to increased consumer prices. We pay farmers within 24 hours of their deliveries so they can continue focusing on the primary activity of production. In addition, we support farmers to grow, through solar irrigation kit financing, knowhow, and linkages with input providers.

Traction and Sales

Since launching our marketplace in April 2021, we have seen steady traction in demand for our products, having sold >50 tons of produce and continue to register a growing number of merchants and sales. With a cash-conversion cycle of 3 times a month, and margins of 10-15% we are able to guarantee a return on investment. Your funds as a crowd investor, enable us to pay farmers promptly and unlock working capital for our merchants.

Value of Potato Value Chain in Kenya

Potato is the second most important food and cash crop after maize in Kenya and is therefore important as it offers a nutritious alternative to maize. Potato production contributes to food security through substantial employment and income, poverty eradication, and economic development. The potato value chain involves around 2.7 people, among them 800,000 smallholder farmers, and contributes over Ksh 50 Billion to the Kenyan economy.

We are giving you this opportunity to fund this project, earn a decent ROI while supporting impacts on SDG2 – Zero Hunger, SDG1- Poverty alleviation and SDG8- Sustainable incomes and livelihoods.